Journey Biosciences

As Brand & Product Lead at Journey Biosciences, I drove brand strategy, marketing initiatives, and digital product efforts, building the company’s brand and messaging from the ground up. Collaborating closely with leadership, designers, and developers, I created a cohesive identity across multiple touchpoints—print, digital, and packaging—to enhance credibility and engage stakeholders. This role demanded adaptability and strategic thinking, guiding high-level marketing efforts while ensuring consistency and clarity in all communications.